USING AUTORESPONDERS TO ATTRACT PROSPECTS
The new Attraction Marketing model of internet business is based on 3 basic components. First, your prospects FIND you and what you offer. This is called your Point of Contact marketing. It should consist of more that just a website. It should be an entire web of content: blogs, ezine articles, social sites such as FaceBook, MySpace, Squidoo, and Ads, both paid and free. As you continue to build this huge web of contact, linking one point of contact to another, your presence on the internet grows, and the value you give makes people attracted to you and your expertise.
Second, your prospects GIVE YOU permission to communicate with them. We all hate SPAM and there are protocols and email laws you may not be aware of. Using an AUTO RESPONDER service will help you avoid the forbidden pitfalls. Hopefully, you are using multiple lead capture pages and even a subscription form on a blog. You see, your lead capture pages offer free valuable content if someone provides their contact information. This is, in effect, their granting permission for you to contact them in the future. So how will you begin to communicate with them?
The third component in an effective attraction marketing system is the AUTO RESPONDER. It is in this email campaign that you will GIVE VALUE, Build A Relationship, and Attract folks to you and your offers or opportunities or products. A single email for Time Sensitive Announcements or updates can be quickly sent out to your prospect list, or a group of pre-scheduled "auto emails" can drip every 3 - 5 days sharing valuable information on topics of interest to your prospects. Critical in all this is the use of "synergy marketing". This is the practice of creating links on your emails to some of your other web content, such as, blogs, articles, Squidoo lenses, etc.
There are several auto responder services available, with prices starting as low as $10/month. They have varying degrees of user-friendliness with tutorials and FAQ pages to help you get started. Of course, personal training to set up all of these tools to build a presence on the internet is also available. Some offer courses with price tags from $500 - $5,000. There are more affordable ways, or you can explore and learn on your own. Building an attraction marketing web of contact has been done successfully by folks like Ann Seig and Mike Klingler at Renegade University. Why not follow their lead?
Second, your prospects GIVE YOU permission to communicate with them. We all hate SPAM and there are protocols and email laws you may not be aware of. Using an AUTO RESPONDER service will help you avoid the forbidden pitfalls. Hopefully, you are using multiple lead capture pages and even a subscription form on a blog. You see, your lead capture pages offer free valuable content if someone provides their contact information. This is, in effect, their granting permission for you to contact them in the future. So how will you begin to communicate with them?
The third component in an effective attraction marketing system is the AUTO RESPONDER. It is in this email campaign that you will GIVE VALUE, Build A Relationship, and Attract folks to you and your offers or opportunities or products. A single email for Time Sensitive Announcements or updates can be quickly sent out to your prospect list, or a group of pre-scheduled "auto emails" can drip every 3 - 5 days sharing valuable information on topics of interest to your prospects. Critical in all this is the use of "synergy marketing". This is the practice of creating links on your emails to some of your other web content, such as, blogs, articles, Squidoo lenses, etc.
There are several auto responder services available, with prices starting as low as $10/month. They have varying degrees of user-friendliness with tutorials and FAQ pages to help you get started. Of course, personal training to set up all of these tools to build a presence on the internet is also available. Some offer courses with price tags from $500 - $5,000. There are more affordable ways, or you can explore and learn on your own. Building an attraction marketing web of contact has been done successfully by folks like Ann Seig and Mike Klingler at Renegade University. Why not follow their lead?
